Karen Salmansohn is a celebrated author, behavioral change expert, and founder of NotSalmon.com, with over 2 million books and courses sold and more than 1.5 million followers online. Known for blending psychological research, neuroscience, philosophy, and signature humor, she’s coached millions to ditch “near-life experiences” and start living fully and intentionally. Her new book, Your To-Die-For Life, invites readers to use mortality awareness—not as morbid fear, but as bold motivation to rethink priorities, clarify values, and finally take action on what matters most.

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  Karen reveals how the death of her father led to a “near-life experience” epiphany—a wake-up call to stop living on autopilot and embrace life with meaning, presence, and urgency.

  
  


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  Why writing your own eulogy (with her playful Mad Libs template) is a powerful, practical exercise for clarifying what you want your legacy to be.

  
  


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  The “alphabet” of regret-proof core values—authentic, brave, curious, discerning, empathic love, fun, and grateful—and how to translate them into identity-based habits to overcome fear and pursue bold goals, including wealth.

  
  


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  Science-backed behavioral strategies for making changes that stick, creating habits tied to core identity, and using cognitive dissonance to motivate positive action.

  
  


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  Karen’s process for focusing on a handful of values that truly matter—reverse-engineered from research on the top regrets of the dying, so listeners can proactively avoid them.

  
  


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  Insightful stories from her bestselling books, her career pivot from advertising and screenwriting, and practical ways to make “someday” goals into today’s actions.

  
  


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  How boldness, intentionality, and self-definition are critical not only for personal happiness, but for building wealth and a life with no major regrets.

  
  

  
  

  
  

  Book: Your To-Die-For Life (everywhere books are sold) — plus extras at yourtodieforlife.com

  
  

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